Facts & Comparisons Patient Facts Online Email - Retail Version
Wolters Kluwer Health
Client needed an email campaign to introduce a brand new online product to the Retail Pharmacy audience.
categories: web, wolters kluwer health
Like the Payer/PBM version of this email, the graphics, headline and subject line were created and coordinated to communicate the unique benefits of this new product to the very specific audience of Retail Pharmacists.
Posted by: Jennifer Maurer on 5.11.2009
Facts & Comparisons Patient Facts Online Email - Payer/PBM Version
Wolters Kluwer Health
The client needed to introduce a brand new online product to the Payer/Pharmacy Benefit Manager audience.
categories: web, wolters kluwer health
The email’s subject line, headline and graphic elements work in tandem to effectively introduce this new product, while getting the message of its unique benefits across, to a very specific audience.
Posted by: Jennifer Maurer on 5.11.2009
Capital Campaign Collateral
Big Brothers Big Sisters of Southwestern Illinois
Big Brothers Big Sisters of Southwestern Illinois (BBBS) is a mentoring organization located in Belleville, IL that serves St. Clair, Madison, Clinton and Monroe Counties. To better meet its mission of providing a mentor to all children who need and want one, BBBS is seeking a $1M major gifts campaign to help expand its capacity, implement a tracking program and build a reserve fund.
categories: big brothers big sisters of southwestern illinois, print
As a former Big Sister, I know first-hand the amazing impact mentoring can make in a child’s life. It is my hope that this campaign not only meets its goal of $1M, but surpasses it.
Posted by: Kristen Templin on 5.7.2009
Brand Identity
Ekon Benefits
Quality Benefits Consultants (QBC) and its subsidiary, The 401k Store, were struggling with a clear identity. In developing its brand, fister explored names, logo designs and taglines to unite all service lines under one name, yet allowing for future growth. The result is the approachable logo that you see, with Ekon Benefits being the new name. For legal reasons, the investment side of the business is named Ekon Financial, with a complimentary logo.
categories: brand identity, ekon benefits
Kudos to QBC’s leaders for being visionary and embracing an entirely new brand!
Posted by: Kristen Templin on 5.7.2009
McDermott Interactive Decision Guide
Mercer
Mercer teamed with fister to develop an online flash presentation for McDermott International to inform its employees of their 2009 healthcare options and encourage online enrollment. The presentation is housed on McDermott’s intranet with enrollment currently underway.
After creating this interactive guide, I feel that I could make an informed decision on the Consumer Option!
Posted by: Kristen Templin on 12.19.2008
Overview Brochure
CHAN Healthcare Auditors
A new growth strategy required a new brochure for CHAN, which had previously relied on word-of-mouth for new business. Yet, while it was important to peak the interest of prospective clients and inform current clients of all services, this brochure provides versatility to educate anyone about CHAN. The result is an informative, yet succinct brochure to support CHAN in its new business efforts.
categories: print, chan healthcare auditors
Visual Identity System
Ascension Health
Ascension Health needs to update its visual identity system to incorporate its new strategic direction, including several application samples to provide clarity for all communications. The result is a complete system, using the Strategic Direction tree graphic, which allows each project to identify the department and subsequent initiative in support of the strategic direction.
categories: brand identity, ascension health
The update is simple and clear in how the content supports Ascension Health’s Strategic Direction.
Posted by: Kristen Templin on 12.19.2008
Clin-eguide Ad
Wolters Kluwer Health
The client needed a new print ad for their 2008 campaign that would clearly outline product’s benefits and how they serve the target audience.
categories: advertising, wolters kluwer health
The Clin-eguide ad is successful in both attracting the viewer’s attention and communicating the product’s most important differentiator in the marketplace.
Posted by: Jennifer Maurer on 12.22.08
Hospitalist Brochure
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital had developed its hospitalist program and needed to promote it to area physicians and nursing staffs. As with all things new, the perception of the hospitalist program was that the hospital was “stealing” patients. St. Elizabeth’s intended to communicate the benefits of the program, both for the patient and the referring physician. The result is a folder with three separate inserts.
categories: print, st. elizabeth's hospital
Medi-Span Webcast Website
Wolters Kluwer Health
The client needed a website to broadcast live meetings and interviews with experts in the fields most important to their customers.
categories: web, wolters kluwer health
This website is an innovative way for the client to continue its commitment to superior customer service and to implementing advancements in their field.
Posted by: Jennifer Maurer on 1.2.09
Facts & Comparisons Ad
Wolters Kluwer Health
The client needed a new tagline and ad design, which would be applied to all of their advertising campaigns throughout 2008.
categories: advertising, wolters kluwer health
While the ad design may serve in a short-term campaign role, the tagline lives on and is being applied to all of the client’s marketing and advertising materials.
Posted by: Jennifer Maurer on 12.22.08
Plaza Dubois Logo
Aventurs Development
Aventurs needed a name and a logo for a new real estate venture: a retail center in Wood River, Illinois.
categories: brand identity, aventurs
The logo design captures the rustic and natural elements of the Wood River geographical area and presents those elements through a contemporary and pleasing color palette and design.
Posted by: Jennifer Maurer on 12.19.08
Medi-Span Website
Wolters Kluwer Health
Medi-Span needed a marketing website to match its current branding and to better promote its products to specific audiences through more direct targeting.
categories: web, wolters kluwer health
Since it was launched, the new Medi-Span website has received record increases in traffic.
Posted by: Jennifer Maurer on 1.9.09
Website Redesign
The Episcopal Diocese of Missouri
With its new identity, it was important for the Diocese to update its online presence. This included a redesign of its website as well as reorganization of information and services that the target audience would find helpful. The result can be found at diocesemo.org, which was created with a content management system that the Diocese can maintain.
categories: web, the episcopal diocese of missouri
Aventurs Development Website
Aventurs Development
Aventurs, a visionary market leader in the real estate business, needed their website redesigned to match their current branding, and to be sensibly organized.
The redesigned Aventurs website represents the client’s driving mission to shape the way people live through innovative real estate solutions and speaks to the expectations of potential and existing investors.
Posted by: Jennifer Maurer on 12.19.08