2009 Retirement Program Identity
Energizer
Mercer’s goal for Energizer was to create an identity for its retirement program, with active words to encourage employees to take responsibility for their retirement. Together, Mercer and fister landed on the phrase, “learn, plan, do” to communicate the retirement message.
categories: print, employee benefits, energizer
Covidien Sales Brochure
Covidien API
The client’s objective for this project was to develop a customer sales piece that would communicate their point-of-difference in the market place. These were outlined as the “4 Core Values”. When you are purchasing Covidien Active Pharmaceutical Ingredients you are receiving value outside of the bulk product.
categories: print, covidien api, healthcare
These visuals were used across tradeshow graphics and posters at Covidien API’s largest tradeshow. The client gave feedback that it was the first time they were able to use posters to actually “sell” their story.
Posted by: Jennifer Maurer on 02.22.2010
ProVation Cardiology Direct Mail Campaign
Wolters Kluwer Health
The client was looking to introduce the ProVation Cardiology product to the C-Suite in hospital and clinical settings. One of the product’s main benefits is that it is designed by physicians and has a more intuitive design ensuring physician acceptance and usage. One hurdle the client had to get over was that the customer was not aware that they actually needed this product as they felt that they had a product that met their needs despite the fact that the physicians were still dictating, costing time and money.
categories: direct mail, healthcare, wolters kluwer health
Fister received excellent feedback on this piece helping the client generate leads for the product.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons eAnswers Logo
Wolters Kluwer Health
The Facts & Comparisons brand team was renaming the Facts & Comparisons on-line product name from Facts & Comparisons 4.0 to Facts & Comparisons eAnswers. This would include a new logo that Fister would design.
categories: brand identity, healthcare, wolters kluwer health
This logo was used across all vehicles including website, sales materials and e-mail campaigns creating a more contemporary “high-tech” look to the brand.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer
Wolters Kluwer Health
The Facts & Comparisons brand team requested a pre-show mailer concept along with giveaway ideas to go for their upcoming ASHP tradeshow in Las Vegas. They requested that the creative center around a Las Vegas theme driving excitement to the booth.
categories: direct mail, healthcare, wolters kluwer health
This direct mailer drew many leads to the booth. The feedback received was that this was one of the most clever direct mail pieces ever seen at ASHP.
Posted by: Jennifer Maurer on 02.02.2010
Facts & Comparisons Home Page/Flash Animation
Wolters Kluwer Health
The brand team of Facts & Comparisons was looking for a revamp of their current website in order to communicate their new brand platform “Your Answer for Drug Answers” and create a new “high tech” image. The home page would include a flash animation that would feature 3 of their key products.
categories: web, healthcare, wolters kluwer health
Facts & Comparison’s web site revamp takes it from a conservative publishing brand to a drug answer provider available through today’s modern-day vehicles including on-line and mobile.
Posted by: Jennifer Maurer on 02.02.2010
09 Holiday Card
fister, inc.
To relay our annual holiday greeting to friends and clients, we picked up the fister visual identity used throughout the website and advertising avenues. The fister “tear drop” formed a tree and then by inverting the shape, created bows and birds to reflect the transformative message of goodwill.
categories: brand identity, print, fister
Center for Economic Evaluation in Medicine Logo
Washington University
The new Center for Economic Evaluation in Medicine at Washington University School of Medicine needed a brand identity to establish existence and create awareness. The result is the logo that you see, based on the greater than and less than symbols that reference the measurement and analysis of economic evaluation.
categories: brand identity, healthcare, washington university
Thanks to the Center’s team for a thoughtful and rewarding experience in developing this logo. I can’t wait to see the logo in action on the website!
Posted by: Kristen Templin on 1.13.10
PGAV Destinations Website
PGAV Destinations
PGAV is a professional services firm with three major divisions—architects, urban and destinations. PGAV Destinations was seeking to create a stand-alone website that represents its global leadership and “voice” of the industry by including useful and fresh content on industry trends. The result is a substantive website that is both visually appealing and rich in content.
categories: web, pgav destinations
This site reflects both the strategic and creative skills that PGAV Destinations brings to its clients.
Posted by: Kristen Templin on 12.11.2009
Purdue University Interactive Flipbook
Purdue University
Mercer teamed with fister to develop an online Flash presentation for Purdue University to educate its 12,000+ employees about the benefit changes for 2010. The presentation is housed on Purdue’s Human Resource Services microsite.
categories: purdue university, web, employee benefits, mercer
I am drawn to this interactive presentation (versus print) and find that I understand my own benefits much better after becoming familiar with Purdue’s options.
Posted by: Kristen Templin on 12.10.2009
Wolters Kluwer Health EMR Solutions Direct Mail Campaign
Wolters Kluwer Health
The client needed a direct mail campaign to promote a line of their products to the decision makers in the Electronic Medical Records (EMR) field.
categories: direct mail, healthcare, wolters kluwer health
The unique design of this two-tiered direct mail package brought the client’s products together in a beautiful and clever manner, and it clearly and consistently communicated the message that the client’s products work together as a winning team.
Posted by: Jennifer Maurer on 09.21.2009
Meier Jost & Associates Website
Meier Jost & Associates
As a new company, it is imperative that Meier Jost & Associates have a web presence. The intent of the site is to establish credibility in fundraising consulting, with the design based on MJA’s visual identity. In addition, the site was built with a content management system for MJA to maintain and keep current.
categories: capital campaigns, web, meier jost & associates
Medi-Span Drug Information Bridge Email Campaign
Wolters Kluwer Health
The client needed to inform current customers that a new version of their product was being released and that migrating to the new version was mandatory for some customers and highly encouraged for others.
categories: web, healthcare, wolters kluwer health
From the moment they received the email, recipients knew that a new version of the product they use had been released. They also knew they should read-on to learn what specific enhancements were available, how they might be affected and how to act upon this information.
Posted by: Jennifer Maurer on 09.21.2009
Capital Campaign Collateral
Ronald McDonald House Charities of Metro St. Louis
Ronald McDonald House Charities of Metro St. Louis provides a “home-away-from-home” for families with seriously ill children. To serve more families who need a night’s stay, Ronald McDonald House is embarking on a $7M capital campaign to construct a new house on the St. John’s Mercer Medical Center campus, expand and renovate the West Pine House, and build an endowment.
categories: capital campaigns, print, ronald mcdonald house charities of metro st. louis
I am thankful that I have not had to experience the Ronald McDonald House personally; however, I find great comfort in knowing they are there when families need them most. St. Louis should be honored to have three houses in our area!
Posted by: Kristen Templin on 07.21.2009
Facts & Comparisons Patient Facts Online Email - Retail Version
Wolters Kluwer Health
Client needed an email campaign to introduce a brand new online product to the Retail Pharmacy audience.
categories: web, healthcare, wolters kluwer health
Like the Payer/PBM version of this email, the graphics, headline and subject line were created and coordinated to communicate the unique benefits of this new product to the very specific audience of Retail Pharmacists.
Posted by: Jennifer Maurer on 5.11.2009