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Capital Campaign Collateral

Ste. Genevieve County Memorial Hospital

Ste. Genevieve County Memorial Hospital was seeking a capital campaign to support a new emergency room, or more specifically, a new 64-slice CT scanner in the ER. However, before launching the campaign, its consultants recommended enhancing the Case for Support with an awareness campaign. This helped to reassure the community that the hospital leadership has carefully considered the options available to best meet the healthcare needs of the residents, leading to momentum towards the $2.2 million capital campaign.

categories: capital campaigns, print, healthcare, ste. genevieve county memorial hospital

Capital Campaign Collateral Capital Campaign Collateral Capital Campaign Collateral Capital Campaign Collateral

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Both campaigns targeted the 18,000 Ste. Genevieve County residents. The goal of the awareness portion, with print ads and posters, was to create an infectious enthusiasm about the new emergency department and CT scanner that leads to conversations among friends and neighbors, as well as a renewed confidence about the hospital’s services and care.

Then, with momentum, Ste. Genevieve County Memorial Hospital launched its capital campaign with a folder and inserts about the Case for Support. fister used actual images of hospital employees and area residents to visually communicate the message, “my health. my home. my hospital.”