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Overview Brochure

CHAN Healthcare Auditors

A new growth strategy required a new brochure for CHAN, which had previously relied on word-of-mouth for new business. Yet, while it was important to peak the interest of prospective clients and inform current clients of all services, this brochure provides versatility to educate anyone about CHAN. The result is an informative, yet succinct brochure to support CHAN in its new business efforts.

categories: print, faith-based, healthcare, chan healthcare auditors

Overview Brochure Overview Brochure Overview Brochure

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Since this brochure targets CEOs and CFOs of health systems, the key message is CHAN’s unique service of healthcare internal auditing, which is grounded in its brand attributes. The “clearly CHAN” theme imitates an image ad campaign to succinctly communicate CHAN’s differentiators and bring additional awareness to CHAN.

The square shape is based on the logo mark with the colors representing CHAN’s primary color palette. The inside back panel features a pocket for any necessary customization that might support CHAN’s new business efforts.