fister

Clin-eguide Ad

Wolters Kluwer Health

The client needed a new print ad for their 2008 campaign that would clearly outline product’s benefits and how they serve the target audience.

categories: advertising, healthcare, wolters kluwer health

Clin-eguide Ad

comments [1]

The Clin-eguide ad is successful in both attracting the viewer’s attention and communicating the product’s most important differentiator in the marketplace.

Posted by: on December 22, 2008

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fister developed a tagline that clearly explains how this product stands out from its competitors. The ad’s design is consistent with the product’s branding and gets the key message across with a literal interpretation of tagline. It is also relevant to the pharmacy setting, and it clearly states the product’s benefits in terms that are important to the target audience in an easy-to-follow format.