
Clin-eguide Ad
Wolters Kluwer Health
The client needed a new print ad for their 2008 campaign that would clearly outline product’s benefits and how they serve the target audience.
categories: advertising, healthcare, wolters kluwer health
$('#s1').cycle({
fx: 'fade',
speed: 'fast',
timeout: 0,
next: '#next1',
prev: '#prev1'
});
$('#s2').cycle({
fx: 'fade',
speed: 'fast',
timeout: 0,
next: '#next1',
prev: '#prev1'
});
fister developed a tagline that clearly explains how this product stands out from its competitors. The ad’s design is consistent with the product’s branding and gets the key message across with a literal interpretation of tagline. It is also relevant to the pharmacy setting, and it clearly states the product’s benefits in terms that are important to the target audience in an easy-to-follow format.
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