fister

Clin-eguide Nursing Direct Mail

Wolters Kluwer Health

The client needed a campaign that would introduce their product to the nursing audience and encourage them to participate in a product demo.

categories: direct mail, healthcare, wolters kluwer health

Clin-eguide Nursing Direct Mail Clin-eguide Nursing Direct Mail Clin-eguide Nursing Direct Mail

comments [1]

Name:

Email:

URL:

Comments:

Remember my personal information

Notify me of follow-up comments?

Enter this word:


Here:

PreviousPREV    NEXTNext
$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
Wireframe Wireframe Wireframe

fister developed a campaign that connected with the target audience and worked well with the product’s brand message. Initial contact was made with a direct mail piece, which directed the recipient to an online form. A $25 gift card was offered as an incentive to sign-up, via the online form, for a product demo.