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Covidien Sales Brochure

Covidien API

The client’s objective for this project was to develop a customer sales piece that would communicate their point-of-difference in the market place. These were outlined as the “4 Core Values”. When you are purchasing Covidien Active Pharmaceutical Ingredients you are receiving value outside of the bulk product.

categories: print, covidien api, healthcare

Covidien Sales Brochure Covidien Sales Brochure Covidien Sales Brochure Covidien Sales Brochure Covidien Sales Brochure Covidien Sales Brochure

comments [1]

These visuals were use across tradeshow graphics and posters at Covidien API’s largest tradeshow. The client gave feedback that it was the first time they were able to use posters to actually “sell” their story.

Posted by: on February 22, 2010

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This piece immediately draws the reader to the “4 Core Values” messaging using the stacked tablet visuals in clean, open setting. The reader is then walked through the values with each formation of the visual representing a different value. The copy is clean and direct building trust and confidence from the reader.