fister

EcoOutlaw Brochure

American Green Holdings

American Green Holdings needed a sales brochure to introduce the first ever eco-friendly, American-made motorcycle that runs on Ethanol, E-85 and gasoline to the target audiences: trendsetting motorcycle enthusiasts and motorcycle dealerships.

categories: american green holdings, print

EcoOutlaw Brochure EcoOutlaw Brochure

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Wireframe Wireframe

Because it was a relatively new niche, fister researched the eco-friendly motorcycle market and the target audience extensively to create the design and text needed to sell this product. The result was conveniently pocket-size, fold-out brochure with a look and message that took elements from American Green Holdings current branding and expanded them to further communicate the product’s brand promise and to attract the target audience with pinpoint precision. The product and the brochure “rolled-out” for the first time at the 67th Annual Sturgis Rally.