fister

Facts & Comparisons Ad

Wolters Kluwer Health

The client needed a new tagline and ad design, which would be applied to all of their advertising campaigns throughout 2008.

categories: advertising, healthcare, wolters kluwer health

Facts & Comparisons Ad

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While the ad design may serve in a short-term campaign role, the tagline lives on and is being applied to all of the client’s marketing and advertising materials.

Posted by: on December 22, 2008

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After interviewing the client and researching the product’s target audience, fister developed the tagline “Your Answers for Drug Answers” to represent the key benefit. The ad was cleverly designed to convey the tagline’s message in an eye-catching and succinct manner.