fister

Facts & Comparisons eAnswers Logo

Wolters Kluwer Health

The Facts & Comparisons brand team was renaming the Facts & Comparisons on-line product name from Facts & Comparisons 4.0 to Facts & Comparisons eAnswers. This would include a new logo that Fister would design.

categories: brand identity, healthcare, wolters kluwer health

Facts & Comparisons eAnswers Logo

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This logo was used across all vehicles including website, sales materials and e-mail campaigns creating a more contemporary “high-tech” look to the brand.

Posted by: on February 22, 2010

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The new eAnswers globe logo communicated the evolution of technology that the enhanced product brought to the market place. Drawing attention to the E in the new product name, the mark also connected with the Wolters Kluwer Health globe reinforcing the brand image.