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Facts & Comparisons Home Page/Flash Animation

Wolters Kluwer Health

The brand team of Facts & Comparisons was looking for a revamp of their current website in order to communicate their new brand platform “Your Answer for Drug Answers” and create a new “high tech” image. The home page would include a flash animation that would feature 3 of their key products.

categories: web, healthcare, wolters kluwer health

Facts & Comparisons Home Page/Flash Animation Facts & Comparisons Home Page/Flash Animation Facts & Comparisons Home Page/Flash Animation Facts & Comparisons Home Page/Flash Animation

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Facts & Comparison’s web site revamp takes it from a conservative publishing brand to a drug answer provider available through today’s modern-day vehicles including on-line and mobile.

Posted by: Jennifer Maurer on February 02, 2010

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Here:

PreviousPREV    NEXTNext
$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

The chosen design speaks directly to the “Your Answer for Drug Answers” tag by taking the actual drug information language and flowing it freely from left to right. Headline copy “Actionable, Accessible and Accurate” flows forward creating the image of growing technology. Each product tab moves forward to reveal product specific imagery, messaging and a call to action.