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Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer

Wolters Kluwer Health

The Facts & Comparison’s brand team requested a pre-show mailer concept along with giveaway ideas to go for their upcoming ASHP tradeshow in Las Vegas. They requested that the creative center around a Las Vegas theme driving excitement to the booth.

categories: direct mail, healthcare, wolters kluwer health

Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer

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This direct mailer drew many of leads to the booth. The feedback received was that this was one of the most clever direct mail pieces ever seen at ASHP.

Posted by: Jennifer Maurer on February 02, 2010

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This unique “Are you feeling Lucky” pre-show mailer certainly got the viewers attention! Designed with a “popping” dice cube it clearly communicated the product message and big prize giveaways in a dramatic way. This theme was utilized on tradeshow ads and dice tins containing mints as giveaways.