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Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer

Wolters Kluwer Health

The Facts & Comparisons brand team requested a pre-show mailer concept along with giveaway ideas to go for their upcoming ASHP tradeshow in Las Vegas. They requested that the creative center around a Las Vegas theme driving excitement to the booth.

categories: direct mail, healthcare, wolters kluwer health

Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer

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This direct mailer drew many leads to the booth. The feedback received was that this was one of the most clever direct mail pieces ever seen at ASHP.

Posted by: Jennifer Maurer on February 02, 2010

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This unique “Are you feeling Lucky” pre-show mailer certainly got the viewers attention! Designed with a “popping” dice cube it clearly communicated the product message and big prize giveaways in a dramatic way. This theme was utilized on tradeshow ads and dice tins containing mints as giveaways.