fister

Facts & Comparisons Patient Facts Online Email - Payer/PBM Version

Wolters Kluwer Health

The client needed to introduce a brand new online product to the Payer/Pharmacy Benefit Manager audience.

categories: web, healthcare, wolters kluwer health

Facts & Comparisons Patient Facts Online Email - Payer/PBM Version

comments [1]

The email’s subject line, headline and graphic elements work in tandem to effectively introduce this new product, while getting the message of its unique benefits across, to a very specific audience.

Posted by: on May 11, 2009

Name:

Email:

URL:

Comments:

Remember my personal information

Notify me of follow-up comments?

Enter this word:


Here:

PreviousPREV    NEXTNext
$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

fister developed an email campaign to launch this new online product. The agency combined its knowledge of the product with its command of the client’s brand and identity in the marketplace to create imagery and ad copy that speaks directly to the Payer/Pharmacy Benefit Manager audience.