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Going the Extra Mile Logo

CHAN Healthcare Auditors

CHAN’s newly-formed Mission Committee wanted a graphic to promote its 2008-2009 goals for the company. CHAN developed the “Going the Extra Mile” theme, based on a company-wide effort to support Sole4Soul and to support the walk-run-swim-bike goal. fister created the graphic logo to capture this spirit.

categories: brand identity, faith-based, healthcare, chan healthcare auditors

Going the Extra Mile Logo

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CHAN presented its “Going the Extra Mile” initiative at its annual meeting. To add energy to the promotion, the Mission Committee members wore purple and green Converse sneakers and collected shoes for the Sole4Soul organization. These efforts led to the unveiling of the logo and CHAN’s challenge to all Associates to walk, run, swim or bike the extra mile—something that all Associates can do.