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GradImages Brand Identity

GradImages

GradImages exists to help people remember the most important event of their lives (until marriage and/or birth) by capturing compelling commencement images. It is a compilation of 9-12 companies, which led to its increased size as well as brand confusion. GradImages has struggled with speaking the “same language” internally and externally with all target audiences and was seeking brand clarity. The result was a tagline to add to the existing logo (with a few enhancements) — all based on solid brand pillars developed by fister.

categories: brand identity, GradImages

GradImages Brand Identity

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GradImages is a division of Event Photography Group. GradTrak is the name of the system it uses, which has been around longer by serving as the vehicle for consolidation among all entities. There is often confusion between GradTrak and GradImages, which also exist on the same logo and as separate URLs — GradTrak.com and GradImages.com. fister recommended that GradImages delete the GradTrak reference on the logo and give more prominence to GradImages, which GradImages has done.