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HR Recruitment Billboard

St. Elizabeth’s Hospital

To aggressively recruit Illinois residents working in St. Louis, St. Elizabeth’s Hospital wanted a billboard to address the phase one, Highway 40 closure—while commuters might be sitting in traffic—as well as the increase in fuel costs. The result is a billboard, placed on Poplar Street Bridge, heading east, with the message, “Commute less, save more.”

categories: advertising, st. elizabeth's hospital, faith-based, healthcare

HR Recruitment Billboard

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    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
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    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
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This billboard aligns with St. Elizabeth’s visual identity, keeping copy minimal and the logo large and prominent. The image helps to support the headline and might get qualified healthcare professionals to rethink their current commute and job in St. Louis.