fister

Kroger Benefits Communications

Mercer

Mercer’s goal for Kroger is to encourage health management among Kroger employees and drive them to the website. fister created a tabloid-size newsletter, the Kroger Circular, to regularly inform employees on health issues and management. Then, to encourage benefits enrollment, fister created an enrollment guide to outline all vital information regarding benefits.

categories: print, employee benefits, mercer

Kroger Benefits Communications Kroger Benefits Communications Kroger Benefits Communications Kroger Benefits Communications

comments [0]

Name:

Email:

URL:

Comments:

Remember my personal information

Notify me of follow-up comments?

Enter this word:


Here:

PreviousPREV    NEXTNext
$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

To promote the Health Saving Account (HSA) enrollment among employees, Mercer wanted to make the language and visuals relatable. Using the “Great People. Great Choices, Great Health” theme, fister introduced a newsletter that imitates a weekly grocery circular. It showcases small morsels of information to educate the audience on living a healthy lifestyle. Then, with the enrollment guide, fister organized the content with aisles and incorporated grocery store images to keep it familiar for all employees.