fister

Lead Generation Brochure

Opaa! Food Management

With a clearly defined brand position, Opaa! Food Management was looking to grow in both Missouri and Arkansas. fister created this lead generation brochure, “School is hard. We make lunch easy.” to introduce Opaa! as well as highlight the benefits of working with Opaa! with the goal of securing a meeting with the school administration and/or board of education.

categories: print, opaa! food management

Lead Generation Brochure Lead Generation Brochure

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Recognizing its unique niche in the marketplace, Opaa! lives by a three-word mission statement, “Make Their Day!” Articulating this mission, along with the red apple of its logo, fister created not only a brochure for business development, but also a visual identity that is consistent among all Opaa! communications.

Visually, this brochure connects to schools—the green chalkboard and penmanship font—along with the short quiz at the very beginning. This was purposeful to show that Opaa! understands its target audiences. The result is that since this brochure was implemented, Opaa! has xx% of market share in Missouri (up from 64% in 2006).