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Based on the recommendation of a communications consultant, The Episcopal Diocese of Missouri was seeking a new logo and graphic standards. Like many religions, the Diocese had experienced a decline in its membership base. The good news was that the decline had stabilized due to the leadership of the new bishop, Rt. Rev. George Wayne Smith, and his staff. Building on this momentum, the Episcopal Diocese was poised to reestablish its identity.

For the Diocese, congregation buyin was an important component. fister facilitated two focus groups of various diocese members to arrive at the winning design. The winning logo uses simple lines, active color, and serif and sans serif typography, to balance traditional “Church” with forward-thinking “Church.” The colorful shapes create a unified cross while individually demonstrating diversity with its mix of colors; the circle itself represents a united community.