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fister researched the community, climate and geographical distinctiveness of Surprise, Arizona to develop the name and design the accompanying logo. Marigolds are a beautiful and resilient wildflower prevalent in Arizona. Their sunny, warm color palette represent the climate of the area, and their hearty bloom are symbolic of the stability, beauty and growth enabled by the Marigold Creek community. The logo was designed to appeal to the “gayby boomer” target audience through a contemporary and stylized approach to the imagery evoked by the warmth of sunny Arizona. The logo also represents the bright new future available to members of the GLBT community seeking a safe and luxurious place to retire.