$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

The tagline came first. Created as a result of Medi-Span’s year-long initiative to tout its exemplary customer service, as compared to their competitors, the Cure For Common Customer Service was the foundation for the design created by fister. The clean design is simple and high contrast, getting the message across clearly and succinctly.