fister

Medi-Span Drug Information Bridge Email Campaign

Wolters Kluwer Health

The client needed to inform current customers that a new version of their product was being released and that migrating to the new version was mandatory for some customers and highly encouraged for others.

categories: web, healthcare, wolters kluwer health

Medi-Span Drug Information Bridge Email Campaign

comments [1]

From the moment they received the email, recipients knew that a new version of the product they use had been released. They also knew they should read-on to learn what specific enhancements were available, how they might be affected and how to act upon this information.

Posted by: on September 21, 2009

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fister reviewed the client’s needs, the target audience’s specific attributes and the benefits of migrating to the new version to create an email campaign that was engaging, thoughtful and informative. Inspired by the connotations of the product name, fister wrote copy and designed imagery that clearly communicated the email’s purpose and its importance to the recipient.