$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

fister first took the product’s benefits into careful consideration. The outcome was a clever tagline. This tagline was used to develop the creative for the email and to compose the remainder of the copy. Research and interviews with the client regarding the target audience also revealed the positive impact that a customer testimonial would have in this campaign.