fister

ProVation Cardiology Direct Mail Campaign

Wolters Kluwer Health

The client was looking to introduce the ProVation Cardiology product to the C-Suite in hospital and clinical settings. One of the product’s main benefits is that it is designed by physicians and has a more intuitive design ensuring physician acceptance and usage. One hurdle the client had to get over was that the customer was not aware that they actually needed this product as they felt that they had a product that met their needs despite the fact that the physicians were still dictating, costing time and money.

categories: direct mail, healthcare, wolters kluwer health

ProVation Cardiology Direct Mail Campaign ProVation Cardiology Direct Mail Campaign ProVation Cardiology Direct Mail Campaign ProVation Cardiology Direct Mail Campaign

comments [1]

Fister received excellent feedback on this piece helping the client generate leads for the product.

Posted by: on February 22, 2010

Name:

Email:

URL:

Comments:

Remember my personal information

Notify me of follow-up comments?

Enter this word:


Here:

PreviousPREV    NEXTNext
$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
Wireframe Wireframe Wireframe Wireframe

This fun and eye-catching direct mail draws the reader to the fact that there is something “missing” with their procedure documentation and coding software. The reader is then introduced to ProVation Cardiology and how it will meet their needs saving them time and money.