fister

Southern Illinois Brain and Spine Center Testimonial Ads

St. Elizabeth’s Hospital

The Southern Illinois Brain and Spine Center, a St. Elizabeth’s Hospital physician clinic, was seeking to promote its services using actual patient testimonials. fister collaborated with a copywriter for the patient story, then created an ad template, using client-supplied photography. To date, there are five ads in the series.

categories: advertising, st. elizabeth's hospital, faith-based, healthcare

Southern Illinois Brain and Spine Center Testimonial Ads Southern Illinois Brain and Spine Center Testimonial Ads

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$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

fister worked with one of the Southern Illinois Brain and Spine Center’s neurosurgeons, Dr. Nicholas Poulos, to determine the testimonial scope and ad size for this campaign. Dr. Poulos identified the patients and fister’s copywriter interviewed each of them for their success story. Fister created the ads and provided the files to St. Elizabeth’s marketing department for publication placement. The ads push the reader to the Southern Illinois Brain and Spine Center website where they can find the full testimonial.