
Trade Show Ad
Wolters Kluwer Health
The client needed an ad campaign to cross-promote four major brands at trade shows throughout 2008.
categories: advertising, healthcare, wolters kluwer health
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fister developed an ad campaign that showcased the shared benefits that make the client’s major brands competitive in the marketplace. The campaign drove booth traffic through a compelling design, a strong message, and an incentive program that was technologically savvy, worked well with the message and appealed to trade show attendees.
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