fister

Trade Show Ad

Wolters Kluwer Health

The client needed an ad campaign to cross-promote four major brands at trade shows throughout 2008.

Trade Show Ad

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Here:

$('#s1').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});
$('#s2').cycle({
    fx:     'fade',
    speed:  'fast',
    timeout: 0,
    next:   '#next1',
    prev:   '#prev1'
});

fister developed an ad campaign that showcased the shared benefits that make the client’s major brands competitive in the marketplace. The campaign drove booth traffic through a compelling design, a strong message, and an incentive program that was technologically savvy, worked well with the message and appealed to trade show attendees.