fister

Visual Identity System

St. Elizabeth’s Hospital

Under new leadership, an assessment of the current marketing process revealed the need to brand, streamline and unify all marketing and communications for St. Elizabeth's Hospital. This would give the hospital a defined presence and consistency to help it gain market share from those who go to St. Louis for healthcare.

categories: brand identity, st. elizabeth's hospital, faith-based, healthcare

Visual Identity System Visual Identity System Visual Identity System Visual Identity System

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St. Elizabeth’s use of the visual identity system is a terrific example of how collateral can connect visually, yet remain unique to communicate the message.

Posted by: on December 19, 2008

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St. Elizabeth’s Hospital and its many departments had operated in “silos” for many years; as such, with the exception of the logo, it’s message was unprofessional, watered down and inconsistent. With the goal of keeping its target audience in Illinois for healthcare, the new leadership recognized the need for a defined brand and identity.

With a consumer perception survey in hand, fister interviewed key leaders and personnel within the hospital to develop the brand promise and subsequent visual identity. The identity is based on the cross (or T) of the logo with sharp, dynamic edges that show its technical nature and forward progression. The system includes a design template, color palette and font families; the results are obvious in all of St. Elizabeth’s marketing and communications.