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Center for Economic Evaluation in Medicine Logo

Washington University

The new Center for Economic Evaluation in Medicine at Washington University School of Medicine needed a brand identity to establish existence and create awareness. The result is the logo that you see, based on the greater than and less than symbols that reference the measurement and analysis of economic evaluation.

categories: brand identity, healthcare, washington university

Center for Economic Evaluation in Medicine Logo

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Thanks to the Center’s team for a thoughtful and rewarding experience in developing this logo. I can’t wait to see the logo in action on the website!

Posted by: on January 13, 2010

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In its most basic sense, economic evaluation is a systematic weighing of the cost of providing health care services against the benefit. The purpose is to provide information to those making decisions concerning the allocation of health care resources. While this Center meets a timely need (given the proposed health care reform), it is imperative that its identity withstands the immediate trends. As a result, the typeface and colors were carefully chosen and reviewed. The blue connects to the health care industry and contrasts with the darker burgundy to provide balance and warmth.