fister

Wolters Kluwer Health EMR Solutions Direct Mail Campaign

Wolters Kluwer Health

The client needed a direct mail campaign to promote a line of their products to the decision makers in the Electronic Medical Records (EMR) field.

categories: direct mail, healthcare, wolters kluwer health

Wolters Kluwer Health EMR Solutions Direct Mail Campaign Wolters Kluwer Health EMR Solutions Direct Mail Campaign Wolters Kluwer Health EMR Solutions Direct Mail Campaign Wolters Kluwer Health EMR Solutions Direct Mail Campaign Wolters Kluwer Health EMR Solutions Direct Mail Campaign Wolters Kluwer Health EMR Solutions Direct Mail Campaign Wolters Kluwer Health EMR Solutions Direct Mail Campaign

comments [1]

The unique design of this two-tiered direct mail package brought the client’s products together in a beautiful and clever manner, and it clearly and consistently communicated the message that the client’s products work together as a winning team.

Posted by: on September 21, 2009

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fister designed a two-tiered direct mail campaign that used the concept of the client’s products working together as a “team” to benefit the target audience. The first tier of the mail campaign was designed to look and function as a pack of baseball cards, complete with a stick of chewing gum. This system caught the attention of the recipient, clearly communicated each product’s benefits on individual baseball cards and culminated into a summary of benefits and a call to action incentivized by a chance to win baseball game tickets. The second tier of the campaign was as a follow-up mailer, designed in the same theme to remind recipients to contact the client to learn more about their EMR products and for their chance to win the game tickets.