Clin-eguide Ad
Wolters Kluwer Health
The client needed a new print ad for their 2008 campaign that would clearly outline product’s benefits and how they serve the target audience.
categories: advertising, healthcare, wolters kluwer health
The Clin-eguide ad is successful in both attracting the viewer’s attention and communicating the product’s most important differentiator in the marketplace.
Posted by: Jennifer Maurer on 12.22.08
Facts & Comparisons Ad
Wolters Kluwer Health
The client needed a new tagline and ad design, which would be applied to all of their advertising campaigns throughout 2008.
categories: advertising, healthcare, wolters kluwer health
While the ad design may serve in a short-term campaign role, the tagline lives on and is being applied to all of the client’s marketing and advertising materials.
Posted by: Jennifer Maurer on 12.22.08
Trade Show Ad
Wolters Kluwer Health
The client needed an ad campaign to cross-promote four major brands at trade shows throughout 2008.
categories: advertising, healthcare, wolters kluwer health
This cross-promotional campaign worked on many levels: the dynamic design and careful choice of words in the ad drew attendees to the client’s booth to demo the client’s products, and enter a drawing to win a GPS.
Posted by: Jennifer Maurer on 12.22.08
New Dimensions Ads
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: advertising, st. elizabeth's hospital, healthcare
Medi-Span Ad
Wolters Kluwer Health
Client needed a brand new design and messaging, which would be applied to all of its advertising and marketing efforts throughout 2008.
categories: advertising, healthcare, wolters kluwer health
From direct mail pieces to the quarterly email newsletter, the Cure for Common Customer Service tagline and accompanying design was successfully adapted for application to all relevant advertising campaigns throughout 2008.
Posted by: Jennifer Maurer on 12.19.08
Southern Illinois Brain and Spine Center Testimonial Ads
St. Elizabeth’s Hospital
The Southern Illinois Brain and Spine Center, a St. Elizabeth’s Hospital physician clinic, was seeking to promote its services using actual patient testimonials. fister collaborated with a copywriter for the patient story, then created an ad template, using client-supplied photography. To date, there are five ads in the series.
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Billboard
St. Elizabeth’s Hospital
To aggressively recruit Illinois residents working in St. Louis, St. Elizabeth’s Hospital wanted a billboard to address the phase one, Highway 40 closure—while commuters might be sitting in traffic—as well as the increase in fuel costs. The result is a billboard, placed on Poplar Street Bridge, heading east, with the message, “Commute less, save more.”
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
