Veteran’s Festival
Missouri Veterans Foundation
This inaugural Veteran's Festival Labor Day weekend event salutes our veterans by bringing the community together for a celebration. The event logo was created to both establish a look intended to inform and invite many audiences.
categories: veteran's festival, brand identity
Gallop Identity
Gallop
As a well established law firm, Gallop, Johnson & Neuman chose to create a new identity integrating both their creative approach with their traditional values.
categories: brand identity
The Piper Group Logo
The Piper Group
As a new financial company, The Piper Group needed to establish a brand and logo design. Per the owner’s request, the logo needed to incorporate the Greek pi symbol as well as curves and architectural lines, while still maintaining a connection to the financial industry. The result is a unique mark that represents the personality of the company and distinguishes The Piper Group from its competition.
categories: brand identity, the piper group
GradImages Brand Identity
GradImages
GradImages exists to help people remember the most important event of their lives (until marriage and/or birth) by capturing compelling commencement images. It is a compilation of 9-12 companies, which led to its increased size as well as brand confusion. GradImages has struggled with speaking the “same language” internally and externally with all target audiences and was seeking brand clarity. The result was a tagline to add to the existing logo (with a few enhancements) — all based on solid brand pillars developed by fister.
categories: brand identity, GradImages
Facts & Comparisons eAnswers Logo
Wolters Kluwer Health
The Facts & Comparisons brand team was renaming the Facts & Comparisons on-line product name from Facts & Comparisons 4.0 to Facts & Comparisons eAnswers. This would include a new logo that Fister would design.
categories: brand identity, healthcare, wolters kluwer health
This logo was used across all vehicles including website, sales materials and e-mail campaigns creating a more contemporary “high-tech” look to the brand.
Posted by: Jennifer Maurer on 02.22.2010
09 Holiday Card
fister, inc.
To relay our annual holiday greeting to friends and clients, we picked up the fister visual identity used throughout the website and advertising avenues. The fister “tear drop” formed a tree and then by inverting the shape, created bows and birds to reflect the transformative message of goodwill.
categories: brand identity, print, fister
Center for Economic Evaluation in Medicine Logo
Washington University
The new Center for Economic Evaluation in Medicine at Washington University School of Medicine needed a brand identity to establish existence and create awareness. The result is the logo that you see, based on the greater than and less than symbols that reference the measurement and analysis of economic evaluation.
categories: brand identity, healthcare, washington university
Thanks to the Center’s team for a thoughtful and rewarding experience in developing this logo. I can’t wait to see the logo in action on the website!
Posted by: Kristen Templin on 1.13.10
Brand Identity
Ekon Benefits
Quality Benefits Consultants (QBC) and its subsidiary, The 401k Store, were struggling with a clear identity. In developing its brand, fister explored names, logo designs and taglines to unite all service lines under one name, yet allowing for future growth. The result is the approachable logo that you see, with Ekon Benefits being the new name. For legal reasons, the investment side of the business is named Ekon Financial, with a complimentary logo.
categories: brand identity, ekon benefits
Kudos to QBC’s leaders for being visionary and embracing an entirely new brand!
Posted by: Kristen Templin on 5.7.2009
Visual Identity System
Ascension Health
Ascension Health needs to update its visual identity system to incorporate its new strategic direction, including several application samples to provide clarity for all communications. The result is a complete system, using the Strategic Direction tree graphic, which allows each project to identify the department and subsequent initiative in support of the strategic direction.
categories: brand identity, faith-based, healthcare, ascension health
The update is simple and clear in how the content supports Ascension Health’s Strategic Direction.
Posted by: Kristen Templin on 12.19.2008
Plaza Dubois Logo
Aventurs Development
Aventurs needed a name and a logo for a new real estate venture: a retail center in Wood River, Illinois.
categories: brand identity, aventurs
The logo design captures the rustic and natural elements of the Wood River geographical area and presents those elements through a contemporary and pleasing color palette and design.
Posted by: Jennifer Maurer on 12.19.08
Bleu Logo
Aventurs Development
Client needed a logo to represent a mixed-use, urban development project built near a major university.
categories: brand identity, aventurs
The bleu logo is being used on all sales materials and signage associated with this property.
Posted by: Jennifer Maurer on 12.22.08
MISD Logo
Mercy Information Systems Division (MISD)
Client needed a new logo, which could be used in all of the division’s internal and external communications.
categories: brand identity, healthcare, mercy information services division
The client’s logo has been using the logo on all of its communications successfully for some times. Recently, the logo updated to a blue color palette. See how this is applied to the client’s current communications materials by clicking on the Annual Review link.
Posted by: Jennifer Maurer on 12.22.08
Aventurs Development Logo
Aventurs Development
The client’s company was moving in a new direction and needed a new name and logo that expressed their entrepreneurial approach to real estate development.
categories: brand identity, aventurs
The Aventurs name and logo has been successfully applied to a stationery system, sales materials and website. It has truly become the company’s identity both in image and in practice.
Posted by: Jennifer Maurer on 12.22.08
New Dimensions Identity
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: brand identity, st. elizabeth's hospital, healthcare
Marigold Creek Logo
Out Properties
Out Properties, a real estate development company providing full-acceptance, luxury communities for gays, lesbians and their friends and family, needed a name and logo for a resort-style gated retirement community being developed in Surprise, Arizona.
categories: brand identity, out properties
The Marigold Creek name and logo have come to represent a very exciting and well-received approach to luxury, retirement communities being built by Out Properties for the GLBT community.
Posted by: Jennifer Maurer on 12.19.08
Visual Identity System
St. Elizabeth’s Hospital
Under new leadership, an assessment of the current marketing process revealed the need to brand, streamline and unify all marketing and communications for St. Elizabeth's Hospital. This would give the hospital a defined presence and consistency to help it gain market share from those who go to St. Louis for healthcare.
categories: brand identity, st. elizabeth's hospital, faith-based, healthcare
St. Elizabeth’s use of the visual identity system is a terrific example of how collateral can connect visually, yet remain unique to communicate the message.
Posted by: Kristen Templin on 12.19.2008
Logo Design
The Episcopal Diocese of Missouri
In an effort to both increase awareness and create a sense of oneness among all congregation members in the eastern half of Missouri, The Episcopal Diocese of Missouri was seeking a logo. It has been using the Diocese seal, but the new logo presents a contemporary look that is grounded in the Episcopal theology. The result is a logo, with several versions for various divisions within the Offices of the Bishop.
categories: brand identity, faith-based, the episcopal diocese of missouri
The Diocese logo is versatile for the many divisions, yet it still remains distinct.
Posted by: Kristen Templin on 12.19.2008
Going the Extra Mile Logo
CHAN Healthcare Auditors
CHAN’s newly-formed Mission Committee wanted a graphic to promote its 2008-2009 goals for the company. CHAN developed the “Going the Extra Mile” theme, based on a company-wide effort to support Sole4Soul and to support the walk-run-swim-bike goal. fister created the graphic logo to capture this spirit.
categories: brand identity, faith-based, healthcare, chan healthcare auditors
Brand Identity
CHAN Healthcare Auditors
The Catholic Healthcare Audit Network (CHAN) was experiencing significant growth, yet needed to compete for market share. In creating its brand, fister explored names, along with logo design, to reflect the growing company and its faith-filled culture. The result is the energetic logo that you see, with CHAN Healthcare Auditors being the communicative name. This solution allowed CHAN to build on its brand equity, yet clearly define its service (healthcare auditing).
categories: brand identity, faith-based, healthcare, chan healthcare auditors
CHAN’s logo is five years old and still very applicable to the organization today.
Posted by: Kristen Templin on 12.19.2008
Forsyth Logo
Aventurs Development
The client needed a logo to represent luxury, loft-style, condominiums built in a metropolitan area.
categories: brand identity, aventurs
Conveying flair, the simplicity of loft-living, and attention to detail, the logo and the property are parallel in their approach to design and architecture.
Posted by: Jennifer Maurer on 12.22.08