ProVation Cardiology Direct Mail Campaign
Wolters Kluwer Health
The client was looking to introduce the ProVation Cardiology product to the C-Suite in hospital and clinical settings. One of the product’s main benefits is that it is designed by physicians and has a more intuitive design ensuring physician acceptance and usage. One hurdle the client had to get over was that the customer was not aware that they actually needed this product as they felt that they had a product that met their needs despite the fact that the physicians were still dictating, costing time and money.
categories: direct mail, healthcare, wolters kluwer health
Fister received excellent feedback on this piece helping the client generate leads for the product.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer
Wolters Kluwer Health
The Facts & Comparisons brand team requested a pre-show mailer concept along with giveaway ideas to go for their upcoming ASHP tradeshow in Las Vegas. They requested that the creative center around a Las Vegas theme driving excitement to the booth.
categories: direct mail, healthcare, wolters kluwer health
This direct mailer drew many leads to the booth. The feedback received was that this was one of the most clever direct mail pieces ever seen at ASHP.
Posted by: Jennifer Maurer on 02.02.2010
Wolters Kluwer Health EMR Solutions Direct Mail Campaign
Wolters Kluwer Health
The client needed a direct mail campaign to promote a line of their products to the decision makers in the Electronic Medical Records (EMR) field.
categories: direct mail, healthcare, wolters kluwer health
The unique design of this two-tiered direct mail package brought the client’s products together in a beautiful and clever manner, and it clearly and consistently communicated the message that the client’s products work together as a winning team.
Posted by: Jennifer Maurer on 09.21.2009
Medi-Span Renewal Packet
Wolters Kluwer Health
The client needed a direct mail campaign to further their commitment to stellar customer service.
categories: direct mail, healthcare, wolters kluwer health
The quality of this direct mail piece’s design and production matched the quality of the client’s products and commitment to serving their customers.
Posted by: Jennifer Maurer on 12.22.08
ProVation Order Sets Direct Mail
Wolters Kluwer Health
The client needed a direct mail campaign to promote the benefits of the product and direct recipients to sign-up for a product demonstration.
categories: direct mail, healthcare, wolters kluwer health
The carefully executed design of this campaign makes it easy for the mail recipient to associate the product with the brand message.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span Medicaid Direct Mail
Wolters Kluwer Health
Client needed a direct mail piece targeting a specific audience.
categories: direct mail, healthcare, wolters kluwer health
The copy and design of this piece acknowledged the unique demands of the target audience effectively and provided a useful tool introducing the product’s benefits to the recipient.
Posted by: Jennifer Maurer on 12.22.08
Clin-eguide Nursing Direct Mail
Wolters Kluwer Health
The client needed a campaign that would introduce their product to the nursing audience and encourage them to participate in a product demo.
categories: direct mail, healthcare, wolters kluwer health
This campaign successfully brought the interests of the target audience together with the product’s visual identity, brand promise, and how its benefits specifically serve the nursing audience.
Posted by: Jennifer Maurer on 12.22.08