Brand Identity
Ekon Benefits
Quality Benefits Consultants (QBC) and its subsidiary, The 401k Store, were struggling with a clear identity. In developing its brand, fister explored names, logo designs and taglines to unite all service lines under one name, yet allowing for future growth. The result is the approachable logo that you see, with Ekon Benefits being the new name. For legal reasons, the investment side of the business is named Ekon Financial, with a complimentary logo.
categories: brand identity, ekon benefits
Kudos to QBC’s leaders for being visionary and embracing an entirely new brand!
Posted by: Kristen Templin on 5.7.2009