Overview Brochure
CHAN Healthcare Auditors
A new growth strategy required a new brochure for CHAN, which had previously relied on word-of-mouth for new business. Yet, while it was important to peak the interest of prospective clients and inform current clients of all services, this brochure provides versatility to educate anyone about CHAN. The result is an informative, yet succinct brochure to support CHAN in its new business efforts.
categories: print, faith-based, healthcare, chan healthcare auditors
Visual Identity System
Ascension Health
Ascension Health needs to update its visual identity system to incorporate its new strategic direction, including several application samples to provide clarity for all communications. The result is a complete system, using the Strategic Direction tree graphic, which allows each project to identify the department and subsequent initiative in support of the strategic direction.
categories: brand identity, faith-based, healthcare, ascension health
The update is simple and clear in how the content supports Ascension Health’s Strategic Direction.
Posted by: Kristen Templin on 12.19.2008
Hospitalist Brochure
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital had developed its hospitalist program and needed to promote it to area physicians and nursing staffs. As with all things new, the perception of the hospitalist program was that the hospital was “stealing” patients. St. Elizabeth’s intended to communicate the benefits of the program, both for the patient and the referring physician. The result is a folder with three separate inserts.
categories: print, st. elizabeth's hospital, faith-based, healthcare
Website Redesign
The Episcopal Diocese of Missouri
With its new identity, it was important for the Diocese to update its online presence. This included a redesign of its website as well as reorganization of information and services that the target audience would find helpful. The result can be found at diocesemo.org, which was created with a content management system that the Diocese can maintain.
categories: web, faith-based, the episcopal diocese of missouri
2007 Annual Review
St. Elizabeth’s Hospital
The focus of St. Elizabeth’s Hospital’s 2007-2008 annual review was to inform the community of the hospital’s social accountability to the Belleville community, with the intent of enhancing the image of St. Elizabeth’s. fister was asked to put the message, “Imagine Belleville without St. Elizabeth’s Hospital,” into laymen’s words and visuals. The result is a report to the community, “We work for you,” with photos of actual employees throughout the publication.
categories: print, st. elizabeth's hospital, faith-based, healthcare
Website Redesign
Sisters of St. Joseph of Carondelet, St. Louis Province
The Sisters of St. Joseph of Carondelet, St. Louis Province, was seeking a website redesign to address its two distinct audiences and simplify the daily maintenance needed to keep a website fresh and current. The result is a complete redesigned website at csjsl.org, created with a content management system for CSJ maintenance.
categories: web, faith-based, sisters of st. joseph of carondelet, st. louis province
Creating this website was a great experience, from start to launch.
Posted by: Kristen Templin on 1.9.09
Website Development
St. Elizabeth’s Hospital
Due to St. Elizabeth’s Hospital’s new brand and visual identity, it was imperative that the 10-year old website align with this identity to enhance its brand perception. It needed a professional, comprehensive site that would prove valuable for all audiences. Fister created the completely new website from start to finish—design, navigation, copywriting, layout, coding and launch. The result can be found at steliz.org.
categories: web, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Campaign
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital, like all area hospitals, faced the challenge of attracting qualified nursing candidates, based on the overall shortage among nurses. Plus, HR communications did not fully reflect the hospital’s new brand and visual identity. The result was a recruitment campaign, which included a folder, brochure, recruitment card and microsite—all supporting the theme, “Be part of the momentum.”
categories: web, st. elizabeth's hospital, employee benefits, faith-based, healthcare
Visual Identity System
St. Elizabeth’s Hospital
Under new leadership, an assessment of the current marketing process revealed the need to brand, streamline and unify all marketing and communications for St. Elizabeth's Hospital. This would give the hospital a defined presence and consistency to help it gain market share from those who go to St. Louis for healthcare.
categories: brand identity, st. elizabeth's hospital, faith-based, healthcare
St. Elizabeth’s use of the visual identity system is a terrific example of how collateral can connect visually, yet remain unique to communicate the message.
Posted by: Kristen Templin on 12.19.2008
Southern Illinois Brain and Spine Center Testimonial Ads
St. Elizabeth’s Hospital
The Southern Illinois Brain and Spine Center, a St. Elizabeth’s Hospital physician clinic, was seeking to promote its services using actual patient testimonials. fister collaborated with a copywriter for the patient story, then created an ad template, using client-supplied photography. To date, there are five ads in the series.
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Campaign
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital, like all area hospitals, faced the challenge of attracting qualified nursing candidates, based on the overall shortage among nurses. Plus, HR communications did not fully reflect the hospital’s new brand and visual identity. The result was a recruitment campaign, which included a folder, brochure, recruitment card and microsite—all supporting the theme, “Be part of the momentum.”
categories: print, st. elizabeth's hospital, employee benefits, faith-based, healthcare
HR Recruitment Billboard
St. Elizabeth’s Hospital
To aggressively recruit Illinois residents working in St. Louis, St. Elizabeth’s Hospital wanted a billboard to address the phase one, Highway 40 closure—while commuters might be sitting in traffic—as well as the increase in fuel costs. The result is a billboard, placed on Poplar Street Bridge, heading east, with the message, “Commute less, save more.”
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
New Publication (Seek)
The Episcopal Diocese of Missouri
The Diocese wanted to replace its tabloid newspaper, Interim, with a magazine-style publication to both elevate its image and serve as a unifying force for the people and congregations of the Diocese. fister generated publication name and design concepts, with Seek being the approved name. It is a bi-annual publication to all parishes (and congregations) throughout the Diocese.
categories: print, faith-based, the episcopal diocese of missouri
Logo Design
The Episcopal Diocese of Missouri
In an effort to both increase awareness and create a sense of oneness among all congregation members in the eastern half of Missouri, The Episcopal Diocese of Missouri was seeking a logo. It has been using the Diocese seal, but the new logo presents a contemporary look that is grounded in the Episcopal theology. The result is a logo, with several versions for various divisions within the Offices of the Bishop.
categories: brand identity, faith-based, the episcopal diocese of missouri
The Diocese logo is versatile for the many divisions, yet it still remains distinct.
Posted by: Kristen Templin on 12.19.2008
Email Templates
Sisters of St. Joseph of Carondelet, St. Louis Province
To coincide with the launch of its new website, the Sisters of St. Joseph of Carondelet, St. Louis Province, wanted to create a consistent template design for its HTML emails. The design is based on the website and can be implemented by CSJ staff.
categories: web, faith-based, sisters of st. joseph of carondelet, st. louis province
Strategic Plan Design
CHAN Healthcare Auditors
CHAN wanted to enhance the look of its strategic plan and share it with all Associates. It was important that CHAN be able to update the strategic plan as needed. The result is a Word template, with a cover and content pages, that reflects CHANs visual identity, yet is easy to manage going forward.
categories: print, faith-based, healthcare, chan healthcare auditors
Going the Extra Mile Logo
CHAN Healthcare Auditors
CHAN’s newly-formed Mission Committee wanted a graphic to promote its 2008-2009 goals for the company. CHAN developed the “Going the Extra Mile” theme, based on a company-wide effort to support Sole4Soul and to support the walk-run-swim-bike goal. fister created the graphic logo to capture this spirit.
categories: brand identity, faith-based, healthcare, chan healthcare auditors
2008 Conference Communications
CHAN Healthcare Auditors
fister has worked with CHAN on its annual meeting communications and onsite presence for several years. However, the 2008 conference allowed for CHAN’s presence to be magnified in many ways. With the theme, “One Mission. Many Minds,” fister created the conference mark and applied to to many applications. This includes a shell, PowerPoint template, banners and on-site brochure.
categories: print, faith-based, healthcare, chan healthcare auditors
CHAN’s presence at the hotel was positive and obvious; the colors were bright and vibrant!
Posted by: Kristen Templin on 12.19.2008
Website Refresh
CHAN Healthcare Auditors
fister redesigned CHAN’s website after establishing its brand identity. However, as with most websites, there is a natural evolution in the site’s look and content. With the need to expand its career section, CHAN took the opportunity to enhance the entire website with a redesign.
categories: web, faith-based, healthcare, chan healthcare auditors
Brand Identity
CHAN Healthcare Auditors
The Catholic Healthcare Audit Network (CHAN) was experiencing significant growth, yet needed to compete for market share. In creating its brand, fister explored names, along with logo design, to reflect the growing company and its faith-filled culture. The result is the energetic logo that you see, with CHAN Healthcare Auditors being the communicative name. This solution allowed CHAN to build on its brand equity, yet clearly define its service (healthcare auditing).
categories: brand identity, faith-based, healthcare, chan healthcare auditors
CHAN’s logo is five years old and still very applicable to the organization today.
Posted by: Kristen Templin on 12.19.2008