Covidien Sales Brochure
Covidien API
The client’s objective for this project was to develop a customer sales piece that would communicate their point-of-difference in the market place. These were outlined as the “4 Core Values”. When you are purchasing Covidien Active Pharmaceutical Ingredients you are receiving value outside of the bulk product.
categories: print, covidien api, healthcare
These visuals were used across tradeshow graphics and posters at Covidien API’s largest tradeshow. The client gave feedback that it was the first time they were able to use posters to actually “sell” their story.
Posted by: Jennifer Maurer on 02.22.2010
ProVation Cardiology Direct Mail Campaign
Wolters Kluwer Health
The client was looking to introduce the ProVation Cardiology product to the C-Suite in hospital and clinical settings. One of the product’s main benefits is that it is designed by physicians and has a more intuitive design ensuring physician acceptance and usage. One hurdle the client had to get over was that the customer was not aware that they actually needed this product as they felt that they had a product that met their needs despite the fact that the physicians were still dictating, costing time and money.
categories: direct mail, healthcare, wolters kluwer health
Fister received excellent feedback on this piece helping the client generate leads for the product.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons eAnswers Logo
Wolters Kluwer Health
The Facts & Comparisons brand team was renaming the Facts & Comparisons on-line product name from Facts & Comparisons 4.0 to Facts & Comparisons eAnswers. This would include a new logo that Fister would design.
categories: brand identity, healthcare, wolters kluwer health
This logo was used across all vehicles including website, sales materials and e-mail campaigns creating a more contemporary “high-tech” look to the brand.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer
Wolters Kluwer Health
The Facts & Comparisons brand team requested a pre-show mailer concept along with giveaway ideas to go for their upcoming ASHP tradeshow in Las Vegas. They requested that the creative center around a Las Vegas theme driving excitement to the booth.
categories: direct mail, healthcare, wolters kluwer health
This direct mailer drew many leads to the booth. The feedback received was that this was one of the most clever direct mail pieces ever seen at ASHP.
Posted by: Jennifer Maurer on 02.02.2010
Facts & Comparisons Home Page/Flash Animation
Wolters Kluwer Health
The brand team of Facts & Comparisons was looking for a revamp of their current website in order to communicate their new brand platform “Your Answer for Drug Answers” and create a new “high tech” image. The home page would include a flash animation that would feature 3 of their key products.
categories: web, healthcare, wolters kluwer health
Facts & Comparison’s web site revamp takes it from a conservative publishing brand to a drug answer provider available through today’s modern-day vehicles including on-line and mobile.
Posted by: Jennifer Maurer on 02.02.2010
Center for Economic Evaluation in Medicine Logo
Washington University
The new Center for Economic Evaluation in Medicine at Washington University School of Medicine needed a brand identity to establish existence and create awareness. The result is the logo that you see, based on the greater than and less than symbols that reference the measurement and analysis of economic evaluation.
categories: brand identity, healthcare, washington university
Thanks to the Center’s team for a thoughtful and rewarding experience in developing this logo. I can’t wait to see the logo in action on the website!
Posted by: Kristen Templin on 1.13.10
Wolters Kluwer Health EMR Solutions Direct Mail Campaign
Wolters Kluwer Health
The client needed a direct mail campaign to promote a line of their products to the decision makers in the Electronic Medical Records (EMR) field.
categories: direct mail, healthcare, wolters kluwer health
The unique design of this two-tiered direct mail package brought the client’s products together in a beautiful and clever manner, and it clearly and consistently communicated the message that the client’s products work together as a winning team.
Posted by: Jennifer Maurer on 09.21.2009
Medi-Span Drug Information Bridge Email Campaign
Wolters Kluwer Health
The client needed to inform current customers that a new version of their product was being released and that migrating to the new version was mandatory for some customers and highly encouraged for others.
categories: web, healthcare, wolters kluwer health
From the moment they received the email, recipients knew that a new version of the product they use had been released. They also knew they should read-on to learn what specific enhancements were available, how they might be affected and how to act upon this information.
Posted by: Jennifer Maurer on 09.21.2009
Facts & Comparisons Patient Facts Online Email - Retail Version
Wolters Kluwer Health
Client needed an email campaign to introduce a brand new online product to the Retail Pharmacy audience.
categories: web, healthcare, wolters kluwer health
Like the Payer/PBM version of this email, the graphics, headline and subject line were created and coordinated to communicate the unique benefits of this new product to the very specific audience of Retail Pharmacists.
Posted by: Jennifer Maurer on 5.11.2009
Facts & Comparisons Patient Facts Online Email - Payer/PBM Version
Wolters Kluwer Health
The client needed to introduce a brand new online product to the Payer/Pharmacy Benefit Manager audience.
categories: web, healthcare, wolters kluwer health
The email’s subject line, headline and graphic elements work in tandem to effectively introduce this new product, while getting the message of its unique benefits across, to a very specific audience.
Posted by: Jennifer Maurer on 5.11.2009
Overview Brochure
CHAN Healthcare Auditors
A new growth strategy required a new brochure for CHAN, which had previously relied on word-of-mouth for new business. Yet, while it was important to peak the interest of prospective clients and inform current clients of all services, this brochure provides versatility to educate anyone about CHAN. The result is an informative, yet succinct brochure to support CHAN in its new business efforts.
categories: print, faith-based, healthcare, chan healthcare auditors
Visual Identity System
Ascension Health
Ascension Health needs to update its visual identity system to incorporate its new strategic direction, including several application samples to provide clarity for all communications. The result is a complete system, using the Strategic Direction tree graphic, which allows each project to identify the department and subsequent initiative in support of the strategic direction.
categories: brand identity, faith-based, healthcare, ascension health
The update is simple and clear in how the content supports Ascension Health’s Strategic Direction.
Posted by: Kristen Templin on 12.19.2008
Clin-eguide Ad
Wolters Kluwer Health
The client needed a new print ad for their 2008 campaign that would clearly outline product’s benefits and how they serve the target audience.
categories: advertising, healthcare, wolters kluwer health
The Clin-eguide ad is successful in both attracting the viewer’s attention and communicating the product’s most important differentiator in the marketplace.
Posted by: Jennifer Maurer on 12.22.08
Hospitalist Brochure
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital had developed its hospitalist program and needed to promote it to area physicians and nursing staffs. As with all things new, the perception of the hospitalist program was that the hospital was “stealing” patients. St. Elizabeth’s intended to communicate the benefits of the program, both for the patient and the referring physician. The result is a folder with three separate inserts.
categories: print, st. elizabeth's hospital, faith-based, healthcare
Medi-Span Webcast Website
Wolters Kluwer Health
The client needed a website to broadcast live meetings and interviews with experts in the fields most important to their customers.
categories: web, healthcare, wolters kluwer health
This website is an innovative way for the client to continue its commitment to superior customer service and to implementing advancements in their field.
Posted by: Jennifer Maurer on 1.2.09
Facts & Comparisons Ad
Wolters Kluwer Health
The client needed a new tagline and ad design, which would be applied to all of their advertising campaigns throughout 2008.
categories: advertising, healthcare, wolters kluwer health
While the ad design may serve in a short-term campaign role, the tagline lives on and is being applied to all of the client’s marketing and advertising materials.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span Website
Wolters Kluwer Health
Medi-Span needed a marketing website to match its current branding and to better promote its products to specific audiences through more direct targeting.
categories: web, healthcare, wolters kluwer health
Since it was launched, the new Medi-Span website has received record increases in traffic.
Posted by: Jennifer Maurer on 1.9.09
2007 Annual Review
St. Elizabeth’s Hospital
The focus of St. Elizabeth’s Hospital’s 2007-2008 annual review was to inform the community of the hospital’s social accountability to the Belleville community, with the intent of enhancing the image of St. Elizabeth’s. fister was asked to put the message, “Imagine Belleville without St. Elizabeth’s Hospital,” into laymen’s words and visuals. The result is a report to the community, “We work for you,” with photos of actual employees throughout the publication.
categories: print, st. elizabeth's hospital, faith-based, healthcare
Medi-Span Renewal Packet
Wolters Kluwer Health
The client needed a direct mail campaign to further their commitment to stellar customer service.
categories: direct mail, healthcare, wolters kluwer health
The quality of this direct mail piece’s design and production matched the quality of the client’s products and commitment to serving their customers.
Posted by: Jennifer Maurer on 12.22.08
COSSM Identity (Center for Orthopedic Surgery & Sports Medicine)
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital created a new orthopedic and sports medicine practice, Center for Orthopedic Surgery and Sports Medicine (COSSM), and needed to develop an identity, including logo, brochure, and microsite for the initial launch.
categories: web, st. elizabeth's hospital, healthcare
Trade Show Ad
Wolters Kluwer Health
The client needed an ad campaign to cross-promote four major brands at trade shows throughout 2008.
categories: advertising, healthcare, wolters kluwer health
This cross-promotional campaign worked on many levels: the dynamic design and careful choice of words in the ad drew attendees to the client’s booth to demo the client’s products, and enter a drawing to win a GPS.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span/Price Chek Conversion to Price Rx Email
Wolters Kluwer Health
The client needed an email campaign, which would clearly outline the benefits of upgrading from one product to another.
categories: web, healthcare, wolters kluwer health
The tagline, artwork, product benefits and testimonial all came together into a cohesive and succinct campaign that responded directly to the audience’s needs.
Posted by: Jennifer Maurer on 12.22.08
ProVation Order Sets Direct Mail
Wolters Kluwer Health
The client needed a direct mail campaign to promote the benefits of the product and direct recipients to sign-up for a product demonstration.
categories: direct mail, healthcare, wolters kluwer health
The carefully executed design of this campaign makes it easy for the mail recipient to associate the product with the brand message.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span Medicaid Direct Mail
Wolters Kluwer Health
Client needed a direct mail piece targeting a specific audience.
categories: direct mail, healthcare, wolters kluwer health
The copy and design of this piece acknowledged the unique demands of the target audience effectively and provided a useful tool introducing the product’s benefits to the recipient.
Posted by: Jennifer Maurer on 12.22.08
Facts & Comparisons Facebook Fan Page
Wolters Kluwer Health
The client needed to further engage the college student audience.
categories: web, healthcare, wolters kluwer health
The fan base on Facebook continually grows, and through the page, fans are providing the valuable feedback that the client needs from this audience to enhance their products.
Posted by: Jennifer Maurer on 12.22.08
Clin-eguide Website
Wolters Kluwer Health
The client needed a marketing website to match the product’s branding and to promote its benefits to specific audiences.
categories: web, healthcare, wolters kluwer health
Clin-eguide Nursing Direct Mail
Wolters Kluwer Health
The client needed a campaign that would introduce their product to the nursing audience and encourage them to participate in a product demo.
categories: direct mail, healthcare, wolters kluwer health
This campaign successfully brought the interests of the target audience together with the product’s visual identity, brand promise, and how its benefits specifically serve the nursing audience.
Posted by: Jennifer Maurer on 12.22.08
MISD Logo
Mercy Information Systems Division (MISD)
Client needed a new logo, which could be used in all of the division’s internal and external communications.
categories: brand identity, healthcare, mercy information services division
The client’s logo has been using the logo on all of its communications successfully for some times. Recently, the logo updated to a blue color palette. See how this is applied to the client’s current communications materials by clicking on the Annual Review link.
Posted by: Jennifer Maurer on 12.22.08
MISD 2008 Annual Overview
Mercy Information Services Division (MISD)
The client needed an annual overview brochure that presents the year’s accomplishments and honors the company’s work and its employees.
categories: print, healthcare, mercy information services division
Employees of MISD are very proud of the way the brochure looks and are eager to pass it around the office and share it with customers.
Posted by: Jennifer Maurer on 12.22.08
Website Development
St. Elizabeth’s Hospital
Due to St. Elizabeth’s Hospital’s new brand and visual identity, it was imperative that the 10-year old website align with this identity to enhance its brand perception. It needed a professional, comprehensive site that would prove valuable for all audiences. Fister created the completely new website from start to finish—design, navigation, copywriting, layout, coding and launch. The result can be found at steliz.org.
categories: web, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Campaign
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital, like all area hospitals, faced the challenge of attracting qualified nursing candidates, based on the overall shortage among nurses. Plus, HR communications did not fully reflect the hospital’s new brand and visual identity. The result was a recruitment campaign, which included a folder, brochure, recruitment card and microsite—all supporting the theme, “Be part of the momentum.”
categories: web, st. elizabeth's hospital, employee benefits, faith-based, healthcare
New Dimensions Ads
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: advertising, st. elizabeth's hospital, healthcare
New Dimensions Website
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: web, st. elizabeth's hospital, healthcare
New Dimensions Identity
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: brand identity, st. elizabeth's hospital, healthcare
Medi-Span New Product News Quarterly Email
Wolters Kluwer Health
The client needed a handsome and informative email newsletter that keeps current Medi-Span customers informed and engaged with news about new products and enhancements to existing products to be released every quarter in 2008.
categories: web, healthcare, wolters kluwer health
The quarterly email reinforces Medi-Span’s commitment to superior customer service through its design and regular communication with current customers.
Posted by: Jennifer Maurer on 12.19.08
Medi-Span Ad
Wolters Kluwer Health
Client needed a brand new design and messaging, which would be applied to all of its advertising and marketing efforts throughout 2008.
categories: advertising, healthcare, wolters kluwer health
From direct mail pieces to the quarterly email newsletter, the Cure for Common Customer Service tagline and accompanying design was successfully adapted for application to all relevant advertising campaigns throughout 2008.
Posted by: Jennifer Maurer on 12.19.08
Visual Identity System
St. Elizabeth’s Hospital
Under new leadership, an assessment of the current marketing process revealed the need to brand, streamline and unify all marketing and communications for St. Elizabeth's Hospital. This would give the hospital a defined presence and consistency to help it gain market share from those who go to St. Louis for healthcare.
categories: brand identity, st. elizabeth's hospital, faith-based, healthcare
St. Elizabeth’s use of the visual identity system is a terrific example of how collateral can connect visually, yet remain unique to communicate the message.
Posted by: Kristen Templin on 12.19.2008
Southern Illinois Brain and Spine Center Testimonial Ads
St. Elizabeth’s Hospital
The Southern Illinois Brain and Spine Center, a St. Elizabeth’s Hospital physician clinic, was seeking to promote its services using actual patient testimonials. fister collaborated with a copywriter for the patient story, then created an ad template, using client-supplied photography. To date, there are five ads in the series.
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Campaign
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital, like all area hospitals, faced the challenge of attracting qualified nursing candidates, based on the overall shortage among nurses. Plus, HR communications did not fully reflect the hospital’s new brand and visual identity. The result was a recruitment campaign, which included a folder, brochure, recruitment card and microsite—all supporting the theme, “Be part of the momentum.”
categories: print, st. elizabeth's hospital, employee benefits, faith-based, healthcare
HR Recruitment Billboard
St. Elizabeth’s Hospital
To aggressively recruit Illinois residents working in St. Louis, St. Elizabeth’s Hospital wanted a billboard to address the phase one, Highway 40 closure—while commuters might be sitting in traffic—as well as the increase in fuel costs. The result is a billboard, placed on Poplar Street Bridge, heading east, with the message, “Commute less, save more.”
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
COSSM Identity (Center for Orthopedic Surgery & Sports Medicine)
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital created a new orthopedic and sports medicine practice, Center for Orthopedic Surgery & Sports Medicine (COSSM), and needed to develop an identity, including logo, brochure, and microsite for the initial launch.
categories: print, st. elizabeth's hospital, healthcare
Capital Campaign Collateral
Ste. Genevieve County Memorial Hospital
Ste. Genevieve County Memorial Hospital was seeking a capital campaign to support a new emergency room, or more specifically, a new 64-slice CT scanner in the ER. However, before launching the campaign, its consultants recommended enhancing the Case for Support with an awareness campaign. This helped to reassure the community that the hospital leadership has carefully considered the options available to best meet the healthcare needs of the residents, leading to momentum towards the $2.2 million capital campaign.
categories: capital campaigns, print, healthcare, ste. genevieve county memorial hospital
Capital Campaign Collateral
DePaul Health Center Foundation
SSM DePaul Health Center was expanding its emergency department (ED) to make its ED operations more efficient, expand its maximum capacity and create a platform to further support disaster preparedness. In doing so, the hospital was seeking a $3M capital campaign to support the third phase of this project — the renovation and redesign of the main emergency room to accommodate the 66,500 annual patient visits.
categories: capital campaigns, print, healthcare, depaul health center foundation
SSM DePaul Health Center is progressing nicely with its campaign; it has completed phase one of this project and is nearly complete with phase two. Kudos to DePaul Health Center Foundation!
Posted by: Kristen Templin on 12.19.2008
Strategic Plan Design
CHAN Healthcare Auditors
CHAN wanted to enhance the look of its strategic plan and share it with all Associates. It was important that CHAN be able to update the strategic plan as needed. The result is a Word template, with a cover and content pages, that reflects CHANs visual identity, yet is easy to manage going forward.
categories: print, faith-based, healthcare, chan healthcare auditors
Going the Extra Mile Logo
CHAN Healthcare Auditors
CHAN’s newly-formed Mission Committee wanted a graphic to promote its 2008-2009 goals for the company. CHAN developed the “Going the Extra Mile” theme, based on a company-wide effort to support Sole4Soul and to support the walk-run-swim-bike goal. fister created the graphic logo to capture this spirit.
categories: brand identity, faith-based, healthcare, chan healthcare auditors
2008 Conference Communications
CHAN Healthcare Auditors
fister has worked with CHAN on its annual meeting communications and onsite presence for several years. However, the 2008 conference allowed for CHAN’s presence to be magnified in many ways. With the theme, “One Mission. Many Minds,” fister created the conference mark and applied to to many applications. This includes a shell, PowerPoint template, banners and on-site brochure.
categories: print, faith-based, healthcare, chan healthcare auditors
CHAN’s presence at the hotel was positive and obvious; the colors were bright and vibrant!
Posted by: Kristen Templin on 12.19.2008
Website Refresh
CHAN Healthcare Auditors
fister redesigned CHAN’s website after establishing its brand identity. However, as with most websites, there is a natural evolution in the site’s look and content. With the need to expand its career section, CHAN took the opportunity to enhance the entire website with a redesign.
categories: web, faith-based, healthcare, chan healthcare auditors
Brand Identity
CHAN Healthcare Auditors
The Catholic Healthcare Audit Network (CHAN) was experiencing significant growth, yet needed to compete for market share. In creating its brand, fister explored names, along with logo design, to reflect the growing company and its faith-filled culture. The result is the energetic logo that you see, with CHAN Healthcare Auditors being the communicative name. This solution allowed CHAN to build on its brand equity, yet clearly define its service (healthcare auditing).
categories: brand identity, faith-based, healthcare, chan healthcare auditors
CHAN’s logo is five years old and still very applicable to the organization today.
Posted by: Kristen Templin on 12.19.2008