Hospitalist Brochure
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital had developed its hospitalist program and needed to promote it to area physicians and nursing staffs. As with all things new, the perception of the hospitalist program was that the hospital was “stealing” patients. St. Elizabeth’s intended to communicate the benefits of the program, both for the patient and the referring physician. The result is a folder with three separate inserts.
categories: print, st. elizabeth's hospital, faith-based, healthcare
2007 Annual Review
St. Elizabeth’s Hospital
The focus of St. Elizabeth’s Hospital’s 2007-2008 annual review was to inform the community of the hospital’s social accountability to the Belleville community, with the intent of enhancing the image of St. Elizabeth’s. fister was asked to put the message, “Imagine Belleville without St. Elizabeth’s Hospital,” into laymen’s words and visuals. The result is a report to the community, “We work for you,” with photos of actual employees throughout the publication.
categories: print, st. elizabeth's hospital, faith-based, healthcare
COSSM Identity (Center for Orthopedic Surgery & Sports Medicine)
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital created a new orthopedic and sports medicine practice, Center for Orthopedic Surgery and Sports Medicine (COSSM), and needed to develop an identity, including logo, brochure, and microsite for the initial launch.
categories: web, st. elizabeth's hospital, healthcare
Website Development
St. Elizabeth’s Hospital
Due to St. Elizabeth’s Hospital’s new brand and visual identity, it was imperative that the 10-year old website align with this identity to enhance its brand perception. It needed a professional, comprehensive site that would prove valuable for all audiences. Fister created the completely new website from start to finish—design, navigation, copywriting, layout, coding and launch. The result can be found at steliz.org.
categories: web, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Campaign
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital, like all area hospitals, faced the challenge of attracting qualified nursing candidates, based on the overall shortage among nurses. Plus, HR communications did not fully reflect the hospital’s new brand and visual identity. The result was a recruitment campaign, which included a folder, brochure, recruitment card and microsite—all supporting the theme, “Be part of the momentum.”
categories: web, st. elizabeth's hospital, employee benefits, faith-based, healthcare
New Dimensions Ads
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: advertising, st. elizabeth's hospital, healthcare
New Dimensions Website
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: web, st. elizabeth's hospital, healthcare
New Dimensions Identity
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital added a new plastic surgery practice and needed to develop a credible identity, including name and logo. fister generated many name options, with the result being New Dimensions Cosmetic & Reconstructive Surgery. The accompanying logo visually ties to the name. Then, to promote the practice, fister created a brochure, microsite and ad campaign.
categories: brand identity, st. elizabeth's hospital, healthcare
Visual Identity System
St. Elizabeth’s Hospital
Under new leadership, an assessment of the current marketing process revealed the need to brand, streamline and unify all marketing and communications for St. Elizabeth's Hospital. This would give the hospital a defined presence and consistency to help it gain market share from those who go to St. Louis for healthcare.
categories: brand identity, st. elizabeth's hospital, faith-based, healthcare
St. Elizabeth’s use of the visual identity system is a terrific example of how collateral can connect visually, yet remain unique to communicate the message.
Posted by: Kristen Templin on 12.19.2008
Southern Illinois Brain and Spine Center Testimonial Ads
St. Elizabeth’s Hospital
The Southern Illinois Brain and Spine Center, a St. Elizabeth’s Hospital physician clinic, was seeking to promote its services using actual patient testimonials. fister collaborated with a copywriter for the patient story, then created an ad template, using client-supplied photography. To date, there are five ads in the series.
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
HR Recruitment Campaign
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital, like all area hospitals, faced the challenge of attracting qualified nursing candidates, based on the overall shortage among nurses. Plus, HR communications did not fully reflect the hospital’s new brand and visual identity. The result was a recruitment campaign, which included a folder, brochure, recruitment card and microsite—all supporting the theme, “Be part of the momentum.”
categories: print, st. elizabeth's hospital, employee benefits, faith-based, healthcare
HR Recruitment Billboard
St. Elizabeth’s Hospital
To aggressively recruit Illinois residents working in St. Louis, St. Elizabeth’s Hospital wanted a billboard to address the phase one, Highway 40 closure—while commuters might be sitting in traffic—as well as the increase in fuel costs. The result is a billboard, placed on Poplar Street Bridge, heading east, with the message, “Commute less, save more.”
categories: advertising, st. elizabeth's hospital, faith-based, healthcare
COSSM Identity (Center for Orthopedic Surgery & Sports Medicine)
St. Elizabeth’s Hospital
St. Elizabeth’s Hospital created a new orthopedic and sports medicine practice, Center for Orthopedic Surgery & Sports Medicine (COSSM), and needed to develop an identity, including logo, brochure, and microsite for the initial launch.
categories: print, st. elizabeth's hospital, healthcare
