ProVation Cardiology Direct Mail Campaign
Wolters Kluwer Health
The client was looking to introduce the ProVation Cardiology product to the C-Suite in hospital and clinical settings. One of the product’s main benefits is that it is designed by physicians and has a more intuitive design ensuring physician acceptance and usage. One hurdle the client had to get over was that the customer was not aware that they actually needed this product as they felt that they had a product that met their needs despite the fact that the physicians were still dictating, costing time and money.
categories: direct mail, healthcare, wolters kluwer health
Fister received excellent feedback on this piece helping the client generate leads for the product.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons eAnswers Logo
Wolters Kluwer Health
The Facts & Comparisons brand team was renaming the Facts & Comparisons on-line product name from Facts & Comparisons 4.0 to Facts & Comparisons eAnswers. This would include a new logo that Fister would design.
categories: brand identity, healthcare, wolters kluwer health
This logo was used across all vehicles including website, sales materials and e-mail campaigns creating a more contemporary “high-tech” look to the brand.
Posted by: Jennifer Maurer on 02.22.2010
Facts & Comparisons Online for Hospitals ASHP Preshow Direct Mailer
Wolters Kluwer Health
The Facts & Comparisons brand team requested a pre-show mailer concept along with giveaway ideas to go for their upcoming ASHP tradeshow in Las Vegas. They requested that the creative center around a Las Vegas theme driving excitement to the booth.
categories: direct mail, healthcare, wolters kluwer health
This direct mailer drew many leads to the booth. The feedback received was that this was one of the most clever direct mail pieces ever seen at ASHP.
Posted by: Jennifer Maurer on 02.02.2010
Facts & Comparisons Home Page/Flash Animation
Wolters Kluwer Health
The brand team of Facts & Comparisons was looking for a revamp of their current website in order to communicate their new brand platform “Your Answer for Drug Answers” and create a new “high tech” image. The home page would include a flash animation that would feature 3 of their key products.
categories: web, healthcare, wolters kluwer health
Facts & Comparison’s web site revamp takes it from a conservative publishing brand to a drug answer provider available through today’s modern-day vehicles including on-line and mobile.
Posted by: Jennifer Maurer on 02.02.2010
Wolters Kluwer Health EMR Solutions Direct Mail Campaign
Wolters Kluwer Health
The client needed a direct mail campaign to promote a line of their products to the decision makers in the Electronic Medical Records (EMR) field.
categories: direct mail, healthcare, wolters kluwer health
The unique design of this two-tiered direct mail package brought the client’s products together in a beautiful and clever manner, and it clearly and consistently communicated the message that the client’s products work together as a winning team.
Posted by: Jennifer Maurer on 09.21.2009
Medi-Span Drug Information Bridge Email Campaign
Wolters Kluwer Health
The client needed to inform current customers that a new version of their product was being released and that migrating to the new version was mandatory for some customers and highly encouraged for others.
categories: web, healthcare, wolters kluwer health
From the moment they received the email, recipients knew that a new version of the product they use had been released. They also knew they should read-on to learn what specific enhancements were available, how they might be affected and how to act upon this information.
Posted by: Jennifer Maurer on 09.21.2009
Facts & Comparisons Patient Facts Online Email - Retail Version
Wolters Kluwer Health
Client needed an email campaign to introduce a brand new online product to the Retail Pharmacy audience.
categories: web, healthcare, wolters kluwer health
Like the Payer/PBM version of this email, the graphics, headline and subject line were created and coordinated to communicate the unique benefits of this new product to the very specific audience of Retail Pharmacists.
Posted by: Jennifer Maurer on 5.11.2009
Facts & Comparisons Patient Facts Online Email - Payer/PBM Version
Wolters Kluwer Health
The client needed to introduce a brand new online product to the Payer/Pharmacy Benefit Manager audience.
categories: web, healthcare, wolters kluwer health
The email’s subject line, headline and graphic elements work in tandem to effectively introduce this new product, while getting the message of its unique benefits across, to a very specific audience.
Posted by: Jennifer Maurer on 5.11.2009
Clin-eguide Ad
Wolters Kluwer Health
The client needed a new print ad for their 2008 campaign that would clearly outline product’s benefits and how they serve the target audience.
categories: advertising, healthcare, wolters kluwer health
The Clin-eguide ad is successful in both attracting the viewer’s attention and communicating the product’s most important differentiator in the marketplace.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span Webcast Website
Wolters Kluwer Health
The client needed a website to broadcast live meetings and interviews with experts in the fields most important to their customers.
categories: web, healthcare, wolters kluwer health
This website is an innovative way for the client to continue its commitment to superior customer service and to implementing advancements in their field.
Posted by: Jennifer Maurer on 1.2.09
Facts & Comparisons Ad
Wolters Kluwer Health
The client needed a new tagline and ad design, which would be applied to all of their advertising campaigns throughout 2008.
categories: advertising, healthcare, wolters kluwer health
While the ad design may serve in a short-term campaign role, the tagline lives on and is being applied to all of the client’s marketing and advertising materials.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span Website
Wolters Kluwer Health
Medi-Span needed a marketing website to match its current branding and to better promote its products to specific audiences through more direct targeting.
categories: web, healthcare, wolters kluwer health
Since it was launched, the new Medi-Span website has received record increases in traffic.
Posted by: Jennifer Maurer on 1.9.09
Medi-Span Renewal Packet
Wolters Kluwer Health
The client needed a direct mail campaign to further their commitment to stellar customer service.
categories: direct mail, healthcare, wolters kluwer health
The quality of this direct mail piece’s design and production matched the quality of the client’s products and commitment to serving their customers.
Posted by: Jennifer Maurer on 12.22.08
Trade Show Ad
Wolters Kluwer Health
The client needed an ad campaign to cross-promote four major brands at trade shows throughout 2008.
categories: advertising, healthcare, wolters kluwer health
This cross-promotional campaign worked on many levels: the dynamic design and careful choice of words in the ad drew attendees to the client’s booth to demo the client’s products, and enter a drawing to win a GPS.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span/Price Chek Conversion to Price Rx Email
Wolters Kluwer Health
The client needed an email campaign, which would clearly outline the benefits of upgrading from one product to another.
categories: web, healthcare, wolters kluwer health
The tagline, artwork, product benefits and testimonial all came together into a cohesive and succinct campaign that responded directly to the audience’s needs.
Posted by: Jennifer Maurer on 12.22.08
ProVation Order Sets Direct Mail
Wolters Kluwer Health
The client needed a direct mail campaign to promote the benefits of the product and direct recipients to sign-up for a product demonstration.
categories: direct mail, healthcare, wolters kluwer health
The carefully executed design of this campaign makes it easy for the mail recipient to associate the product with the brand message.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span Medicaid Direct Mail
Wolters Kluwer Health
Client needed a direct mail piece targeting a specific audience.
categories: direct mail, healthcare, wolters kluwer health
The copy and design of this piece acknowledged the unique demands of the target audience effectively and provided a useful tool introducing the product’s benefits to the recipient.
Posted by: Jennifer Maurer on 12.22.08
Facts & Comparisons Facebook Fan Page
Wolters Kluwer Health
The client needed to further engage the college student audience.
categories: web, healthcare, wolters kluwer health
The fan base on Facebook continually grows, and through the page, fans are providing the valuable feedback that the client needs from this audience to enhance their products.
Posted by: Jennifer Maurer on 12.22.08
Clin-eguide Website
Wolters Kluwer Health
The client needed a marketing website to match the product’s branding and to promote its benefits to specific audiences.
categories: web, healthcare, wolters kluwer health
Clin-eguide Nursing Direct Mail
Wolters Kluwer Health
The client needed a campaign that would introduce their product to the nursing audience and encourage them to participate in a product demo.
categories: direct mail, healthcare, wolters kluwer health
This campaign successfully brought the interests of the target audience together with the product’s visual identity, brand promise, and how its benefits specifically serve the nursing audience.
Posted by: Jennifer Maurer on 12.22.08
Medi-Span New Product News Quarterly Email
Wolters Kluwer Health
The client needed a handsome and informative email newsletter that keeps current Medi-Span customers informed and engaged with news about new products and enhancements to existing products to be released every quarter in 2008.
categories: web, healthcare, wolters kluwer health
The quarterly email reinforces Medi-Span’s commitment to superior customer service through its design and regular communication with current customers.
Posted by: Jennifer Maurer on 12.19.08
Medi-Span Ad
Wolters Kluwer Health
Client needed a brand new design and messaging, which would be applied to all of its advertising and marketing efforts throughout 2008.
categories: advertising, healthcare, wolters kluwer health
From direct mail pieces to the quarterly email newsletter, the Cure for Common Customer Service tagline and accompanying design was successfully adapted for application to all relevant advertising campaigns throughout 2008.
Posted by: Jennifer Maurer on 12.19.08